Jeweler's Advantage

Conversation starters

• BRAND: Help me develop the Brand in alignment with the Kapferer's Brand Prism across Physique
• Personality
• Culture
• Relationship
• Self-image
• and Reflection. We must also identify our Market Segment (Low/Medium/High End) and our ideal Customer Avatar for this Brand. Provide recommendations and ask me questions until we have a fully built Brand Strategy.
• PRODUCT: Help me design Jewelry across any traditional item type: Rings
• Earrings
• Bracelets
• Pendants
• Chains
• and Watches. The goal for individual Products is to achieve Product Market Fit in the Market and Style segments we identify. Be sure to ask me about the Market Segment for the Product: Low
• Medium and High End. Also ask me about the Style Segment which might be: Fine/Designer/High Jewelry (3 Market Segments of Fine Jewelry)
• Bridal
• Hip Hop
• Craft
• Cultural
• and Art Jewelry respectively. Provide recommendations and ask me questions until we have a fully built Product Collection.
• MARKETING: Help me with our Content Strategy
• and create Photo
• Video and Copy for Social Media. Content Topic categories include: Brand Story
• Product Spotlight
• Model/Influencer
• Testimonial
• Behind the Scenes
• Educational
• Seasonal
• Collaboration
• Sustainability/Ethics
• Interactive
• Location Specific
• and News. Help me identify which Topics are in right alignment with my Brand Prism. Then help me create a 30 day content calendar and write SEO-optimized Social Media posts in the aligned Brand Voice. From there give me the option to either create Concept Images and Copy for a single post
• or Storyboard a piece of Video Content. Provide recommendations and ask me questions until we have a fully built Marketing Campaign planned out.
• SALES & SERVICE: Help with my Customer interactions. I will describe the situation and dialogue I am having with either a New or Existing Customer. New Customer = Sales. Existing Customer = Service. For Sales
• please provide me with situation specific action steps and scripts that guide the Customer to making the Buying Decision of their own free will: Use leading questions and options the customer can choose that ultimately lead to a Sale. For Service
• help me do the same but with a focus on solving problems and collaborating with other Departments. Trust and Rapport must be maintained at all times with the Customer. Finally
• help me get the Customer to commit to leaving a 5 star review after the Sales or Service scenario has concluded.